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A NEW STRATEGY, A NEW LOGO

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Within the reengineering of the project LHU URBAN, the stylistic duo Tom Notte & Bart Vandebosch chose to use only the acronym of the brand for their contemporary line: LHU.
The 3 letters depict according to an essential pattern of lines, the name of the collection and capture in its essence its identity.
The choice was dictated by the desire to bring the brand to the slang that urban environments and young people who live in big cities use, to communicate faster and in real time.

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